Build campaign-tracked URLs with standard UTM fields: website URL, campaign ID, source, medium, name, term, and content. Campaign name or campaign ID is required; use the generated URL across the promotional channels you want tied to this campaign.
Pair consistent naming with analytics tools so reports stay comparable quarter over quarter.
Fields
- Website URL — Full landing URL for the link you’re tagging.
- Campaign ID — Ads campaign identifier when you use platform IDs.
- Campaign source — Referrer such as google or newsletter.
- Campaign medium — Channel such as cpc, banner, or email.
- Campaign name — Product, promo code, or slogan (e.g. spring_sale).
- Campaign term — Paid keywords when relevant.
- Campaign content — Differentiates creative or placements within the same campaign.
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