Free tool
Free UTM builder
Build campaign-tracked URLs with standard UTM parameters. Generate clean links for ads, email, and social — then copy and paste into any channel.
Campaign parameters
Build your tagged URL
The full landing URL you want to tag.
Where traffic comes from — e.g. google, newsletter, linkedin.
Marketing channel — e.g. cpc, email, social, banner.
Product, promo code, or slogan. Required if campaign ID is empty.
Platform campaign identifier. Required if campaign name is empty.
Paid search keywords, when relevant.
Differentiate ads or placements within the same campaign.
Live preview
Generated campaign URL
Updates as you type. Use this link in ads, emails, and social posts to track performance in analytics.
Enter a valid website URL.
Required to generate
- Valid website URL
- Campaign source & medium
- Campaign name or campaign ID
Field guide
What each parameter does
Consistent UTM naming keeps analytics comparable across campaigns and quarters.
- 01
utm_source
Source
Identifies where traffic originated.
e.g. google, newsletter
- 02
utm_medium
Medium
Describes the marketing channel.
e.g. cpc, email, social
- 03
utm_campaign
Campaign
Names the promotion or initiative.
e.g. spring_sale
- 04
utm_term
Term
Tracks paid search keywords.
e.g. paid+keywords
- 05
utm_content
Content
Differentiates creatives in the same campaign.
e.g. hero-banner