ByteDance's Strategy in India: Banking on Resso & Lark After TikTok Ban

By Pintu
Created On: Aug 12th, 2023
3 min read
Views: 82
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Chinese internet giant ByteDance is redirecting its efforts in the Indian market with a focus on its music streaming app Resso and productivity app Lark, after the Indian government banned its flagship app TikTok and others in 2020. The move is an attempt to tap into India's massive internet user base, with Resso being particularly popular.

Resso, a music streaming app that also operates in Brazil and Indonesia, has gained significant traction in India, where it has been downloaded over 125 million times, making it the app's largest market.

The push into India is vital for ByteDance, as it seeks to diversify and reduce its reliance on TikTok and other platforms. While Resso and Lark contribute less than 5% of the company's total revenues, they play a crucial role in ByteDance's strategy to minimize its dependency on TikTok and Douyin for revenue.

Lark, a productivity tool, is another avenue that ByteDance is exploring. This all-in-one app offers features like chat, scheduling, document sharing, and video conferencing. While it's mainly popular in China, ByteDance's global strategy seems to be leaning toward downplaying its significance, possibly to avoid regulatory scrutiny.

ByteDance's renewed interest in India comes as it faces challenges in other markets, including potential bans and increased regulatory scrutiny. The company is attempting to redefine itself and expand its offerings to create a more balanced revenue stream. As TikTok remains banned in India, ByteDance's strategy with Resso and Lark represents its latest efforts to maintain a foothold in one of the world's largest internet markets.


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