Elevate Your Instagram Strategy with Posttely: A Step-by-Step Guide

Instagram is a visual platform that thrives on consistent, high-quality content. Posttely's planner helps you maintain a cohesive feed, schedule Stories, and grow your Instagram presence strategically.

Why Plan Your Instagram Content?

• Feed Aesthetics: Plan a cohesive visual feed

• Consistency: Regular posting increases reach and engagement

• Story Scheduling: Plan Stories to maintain daily presence

• Optimal Timing: Post when your audience is most active

• Content Mix: Balance posts, Stories, and Reels

Using Posttely's Planner for Instagram

1. Open Calendar: Navigate to Calendar view

2. Select Date: Choose when you want to post

3. Create Post: Click Create Post and select Instagram

4. Choose Format: Select Feed post, Story, or Reel

5. Add Media: Upload photos or videos

6. Write Caption: Add engaging caption (up to 2,200 characters)

7. Add Hashtags: Include up to 30 relevant hashtags

8. Add Location: Tag your location for local discovery

9. Schedule: Set the optimal posting time

10. Save: Post is scheduled and will publish automatically

Best Times to Post on Instagram

• Monday-Friday: 11 AM - 1 PM (lunch break)

• Tuesday-Thursday: 2-3 PM (afternoon break)

• Evenings: 7-9 PM (after work)

• Weekends: 10 AM - 2 PM (leisure time)

Content Planning Strategy

• Feed Posts: High-quality images, carousels, or videos

• Stories: Daily updates, behind-the-scenes, polls

• Reels: Short-form video content (up to 90 seconds)

• IGTV: Longer video content

• Mix Content Types: Balance photos, videos, and carousels

Visual Planning Tips

• Plan your feed layout using a visual grid

• Maintain consistent color scheme and style

• Alternate between single images and carousels

• Use Stories to complement feed posts

• Plan Reels for maximum reach

• Schedule first comments for hashtags

Hashtag Strategy

• Use 20-30 relevant hashtags per post

• Mix popular and niche hashtags

• Create hashtag sets for different content types

• Research trending hashtags in your niche

• Use location hashtags for local reach

Advanced Features

• Bulk Upload: Schedule multiple posts at once

• Content Library: Organize media for easy access

• First Comment: Schedule hashtags in first comment

• Carousel Posts: Plan multi-image posts

• Story Scheduling: Plan Stories in advance

Content Ideas

• Behind-the-scenes content

• User-generated content

• Product showcases

• Tutorials and how-tos

• Inspirational quotes

• Seasonal and trending content

• Collaborations and partnerships

Pro Tips

• Post consistently - aim for daily or every other day

• Use high-quality, original images

• Engage with your audience in comments

• Cross-post Stories to Facebook

• Use Instagram Insights to optimize timing

• Plan content around Instagram trends