Elevate Your Facebook Strategy with Posttely: A Step-by-Step Guide

Facebook remains the largest social network with billions of active users. Posttely's planner helps you maintain consistent engagement, schedule posts across multiple pages, and maximize your Facebook presence.

Why Plan Your Facebook Content?

• Algorithm Optimization: Consistent posting improves reach

• Multi-Page Management: Manage multiple Facebook Pages

• Optimal Timing: Post when your audience is most active

• Content Variety: Plan different post types for engagement

• Event Promotion: Schedule event announcements

Using Posttely's Planner for Facebook

1. Access Calendar: Go to Calendar from the dashboard

2. Choose Date: Click on your desired posting date

3. Create Post: Click Create Post and select Facebook

4. Select Pages: Choose which Facebook Pages to post to

5. Choose Post Type: Text, photo, video, link, or carousel

6. Add Content: Write your post (up to 63,206 characters)

7. Add Media: Upload images or videos

8. Schedule Time: Select optimal posting time

9. Save: Post is scheduled and will publish automatically

Best Times to Post on Facebook

• Monday-Friday: 9 AM - 3 PM (business hours)

• Wednesday: Highest engagement day

• 12-1 PM: Peak engagement during lunch

• Evenings: 7-9 PM (after work)

• Weekends: 9 AM - 2 PM (leisure time)

Post Types to Plan

• Text Posts: Updates, announcements, questions

• Photo Posts: Single or multiple images

• Video Posts: Native videos for better reach

• Link Posts: Share blog posts and articles

• Carousel Posts: Multiple images in one post

• Stories: Temporary content for engagement

• Events: Create and promote Facebook Events

Content Planning Strategy

• Mix promotional and educational content (80/20 rule)

• Use native video for better algorithm performance

• Plan content around Facebook trends and holidays

• Schedule Stories to complement feed posts

• Use Facebook Live for real-time engagement

• Plan event posts well in advance

Engagement Strategies

• Ask questions to encourage comments

• Use polls and interactive content

• Respond to comments promptly

• Tag relevant pages and people

• Use Facebook Groups for community building

• Cross-post from Instagram

Advanced Planning Features

• Bulk Scheduling: Schedule multiple posts at once

• Multi-Page Posting: Post to multiple pages simultaneously

• Content Calendar: Visual overview of all scheduled content

• Draft Management: Save and refine posts before scheduling

• Analytics Integration: Track performance and optimize

Content Ideas

• Company updates and news

• Behind-the-scenes content

• Customer testimonials

• Educational content and tips

• Event announcements

• Product launches

• Community highlights

Pro Tips

• Post 1-2 times per day for optimal reach

• Use native video instead of YouTube links

• Engage with comments within the first hour

• Use Facebook Insights to find best posting times

• Plan content around Facebook algorithm updates

• Test different post types to see what works